What wholesome vitamins can do for kids
Creating an integrated campaign for Zarbee’s Naturals
What’s a fun, inspiring, regulatory body-approved way to show why kids’ multivitamins made with all yum, no yuck are better?
Our Naturally Brilliant campaign for Zarbee's Naturals Kids' vitamins centered around how their wholesome ingredients like honey give kids the nutrition they need to shine and achieve their future selves.
The team at Madwell concepted and executed this integrated campaign with a ton of stills and five videos that lived on web and social, and in print. We shot the entire thing, featuring many children on set, in one day.
Being handy comes in handy
In addition to doing all the copy things like concept statements, scripts, social concepts and captions, in-art copy, launch emails, webpage writing, etc, I got to be on set for the very first time. Because the budget was questionable, when on location in Connecticut not only did I assist with things like art direction but I and a few other agency team members were also PAs. I learned on-set roles and responsibilities and that I love being on set. And! They let me use power tools and it was honestly a blast.
Sweet results
The campaign ran across a lot of channels, and featured very close to a million assets, all banner ads and social posts considered. I hope reading about this integrated campaign helped nourish your mind, the way wholesome kids’ gummies made with honey nourish children’s natural brilliance.
TLDR
I helped create an integrated campaign for kids’ vitamins and was on set for the very first time.
Copywriting Concepting Production