Associate Creative Director • Amp Agency • Remote • 2022 - Now

• Direct the simultaneous development of innovative, stunningly beautiful, high-impact campaigns and projects for various global and regional accounts like Nutrilite, Artistry, Edward Jones, NACS

• Oversee production processes including bidding, budget, casting, wardrobe, location scouting, etc, resulting in smooth, successful shoots

• Manage teams directly and on a project basis, resulting in successful talent development and retention

• Build and maintain positive relationships with both client and cross-functional internal stakeholders by constantly improving process and creative output

• Inspire teams with problem-solving and creative thinking rooted deeply in strategy and an understanding of the advertising landscape at large including AI by briefing, reviewing, and directing work from concepting to launch

Associate Creative Director • George P Johnson • New York, NY • 2021 - 2022

• Led creative teams through ideation and execution of materials for large-scale physical, virtual, and hybrid experiential events for IBM, Google, State Farm

• Translated complex technical language and concepts, resulting in informative and clear consumer-facing integrated assets

Creative Lead, Copy • thelab • Brooklyn, NY • 2021

• Spearheaded copy process, overall ideation and execution of ideas to present to clients

• Developed a variety of creative materials for brand campaigns, social media efforts, digital activations, and printed materials for agency clients including TempurPedic

Senior Copywriter • Equinox • New York, NY • 2019 - 2021

• Led social team by owning development of channel-specific strategies and content creation

• Art directed social content digitally and at shoots

• Mentored and supervised junior creatives

Copywriter • Madwell • Brooklyn, NY • 2016 - 2019

• Wrote copy, created content + content strategy for every possible printed or pixelated surface to support cross-platform 360° campaigns for Zarbee’s Naturals, Lycored, and many, many more

• Partnered with design, strategy, UX, dev, and more to ensure work was done on time and on budget

Copywriter • Saks Fifth Avenue • New York, NY • 2014 - 2015

• Increased native search efficacy and results as Copy Team SEO Lead by optimizing search best practices

• Created clear, consistent customer-facing digital product copy by upholding style standards for all areas of Saks.com