Associate Creative Director • Amp Agency • Remote • 2022 - Now

Integrated creative director and talent developer across multiple multi-million dollar accounts, pitch whisperer

• Direct creative teams in developing and executing multi-platform campaigns for global and regional accounts

• Oversee shoot production processes including budget, casting, wardrobe, location, etc 

• Build and maintain positive relationships with clients and internal stakeholders by improving process and creative output 

• Inspire teams by demonstrating problem-solving, innovation, and creative thinking rooted in strategy

• Launched Nutrilite Herbals integrated campaign, exceeding forecast by 1.5x with $4.5M in sales in four months  

• Led and won pitch for $5M in new business, securing future growth opportunities

Associate Creative Director • George P Johnson • New York, NY • 2021 - 2022

Hands-on lead, championed the role of narratives in improving audience journeys within experiential activations 

• Led creative teams through ideation and execution of all materials for large-scale physical, virtual, and hybrid experiential events for IBM, Google, State Farm

• Translated complex technical language into engaging consumer-facing creative

Creative Lead, Copy • thelab • Brooklyn, NY • 2021

Concepter and problem-solver, optimized digital and social processes and executions for TempurPedic account

• Spearheaded copy development and presented fresh, strategic creative to clients, strengthening trust and collaboration

• Conducted competitive analysis to identify insights, market trends, and opportunities for content optimization

Senior Copywriter • Equinox • New York, NY • 2019 - 2021

Copy and creative lead dedicated to balancing cohesion across touchpoints with evolving the brand

• Led social team by spearheading development of channel-specific strategies and content creation, resulting in +50K followers and 40M impressions in three months 

• Art directed social content creation, both digitally and on-location at shoots

• Mentored and supervised junior creatives, fostering team growth and skill development

Copywriter • Madwell • Brooklyn, NY • 2016 - 2019

Integrated creative charged with working across multiple accounts and new business efforts

• Wrote copy, created content + content strategy for every possible printed or pixelated surface to support cross-platform 360° integrated campaigns 

• Collaborated cross-functionally with design, strategy, UX, dev, and more to ensure work was done on time and on budget

• Contributed to +168% YoY in sales and growth to 43% brand awareness for Zarbee's Naturals, resulting in acquisition by Johnson & Johnson

• Managed email marketing for Lycored in MailChimp, increasing subscribers by +255% and resulting in a 14% average CTR

Copywriter • Saks Fifth Avenue • New York, NY • 2014 - 2015

Storytelling specialist focused on tapping into emotion to turn luxury items into life changing objects of desire 

• Created compelling storytelling and product copy for Saks.com to enhance brand perception and conversion rates

• Led SEO copy initiatives, improving search visibility and increasing organic traffic